Bad publicity is good publicity... Thats a statement thats bothered me for years. If photos are published of you with a 17 year old girl and your trying to sell children books its not good publicity. Good for public, bad for book sales.
Lets focus on best publicity! Press releases dont take a lot of time to complete. Basically its; Who, What, When, Where, Why, How.
1.The information must be newsworthy to the PUBLIC, not just to you.
2.Tell the public this information is for them, how they can benefit from it.
3.Start with a brief description of the newsworth information, then who is announcing it.
4. Make sure the first 10 words of your release are effective, as they are the most important. Action! Think of this. you have 10 words to sell your press release. choose them wisely. Keep it coherent
5. Avoid excessive use of adjectives and fancy language. Just the basic info. Let the reporters be creative.
6.Deal with the facts.
7.Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
8.Make sure you wait until you have something with enough substance to issue a release.
10.Make it as easy as possible for media representatives to do their jobs.
11. Make a list or each local, regional and national press contact for press releases.
12. Send the press release to the APPROPRIATE contact. You wouldnt send a press release for a local celebrity night for charity to the national syndicate as this is something the celebirites publicist would perform.
Press release example here: [URL=http://www.press-release-writing.com/press-release-writing-tips-sample-press-release/]Press Release Sample[/URL]